Laurie Callsen – news editor
MacEwan students will soon be noticing the different look of the Students’ Association.
McRobbie Optamedia was approached six months ago to re-create the logo the SA will use on posters, letterheads and buisness cards, as well as merchandise for students such as T-shirts.
The re-design won’t be officially launched until the new year, but executives and councillors were given a sneak peak at the proposed designs at the Nov. 16 student council meeting. The courtesy presentation didn’t go without debate, however.
The designs, presented by Optamedia’s managing director Chris Bolivar, feature several coloured circles within a large circle. Bolivar said the design reflected how the SA is made up of different parts.
While Coun. Ashley Fairall expressed concerns about the timelessness of the new logo, saying “it’s kinda of reminiscent of the ’70s,” Bolivar assured council that the design was very strong architecturally and that it keeps coming back in style.
Bolivar also presented the proposed colour scheme to councillors and executives. The colours would reflect the different services the SA offers: blue for governance and representation, lime green for lifestyle and wellbeing, purple for planning and communications and brown for culture and community. Bolivar said these colours were chosen based on colour history and colour association, as well as heavy research and surveys conducted with MacEwan students.
Several councillors expressed their issues with the colour scheme, saying that the vibrant colours would become out-dated.
“There’s a lot of research done on it (the colour theory). … It’s our opinion based upon the experience that we have that we think that these work together,” said Bolivar.
He also reminded council that the logo is supposed to be all black and that the colours would be used to emphasize the services provided by the SA.
Another issue brought up by Coun. Paul Schmermund was that students wouldn’t be aware that the brightly-coloured circles represented the SA.
“The onus to make this our brand and make it notable is on us and how far we want to spread it out,” said Coun. Jason Campbell to his collegues. “It’s not on [McRobbie Optamedia].”
SA president Nils Holmgren applauded the design for its uniqueness.
“From what I’ve seen from other student associations’ logos, this is fresh, it’s useful, it’s high-energy. It’s better than anything I’ve ever seen in my taking of [business] cards.”
The rebranding of the SA started taking shape about a year ago when the SA wanted to revamp their website.
While the website has been a slow go, the new logo has been on track for the last six month. The brand launch date will be some time in January.
The current blue SA logo has been around for about 10 years. The winged shield and distressed text design is two years old.
The maximum amount the SA can spend on the new logo is $30,000. Vice-President Operations and Finance, Jamie Fraleigh, said that the current project is nowhere near the financial limit.











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